Selling for Cash

How Much Do Cash Home Buyers Pay? How Offers Are Figured and What You Actually Net

Direct Answer

Cash home buyers usually pay less than full market value. Local investors and flippers often start from the home's after-repair value and subtract repairs, costs, and profit, so offers commonly land well below retail. iBuyers pay closer to market but deduct a service charge and repairs. What matters most is your net after all costs and time.

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If you are weighing a cash offer, you may worry about being taken advantage of while you are under pressure. Knowing how the math works puts you back in control of the decision.

Quick facts about cash offers

Cash buyers pay less than a retail sale because they take on repairs, holding costs, and risk. Here are the numbers we could verify:

What percent of market value do cash buyers pay?

It depends on the type of buyer, and there is no official national average for cash offers. Here is how each type usually prices a home:

Be wary of any buyer who quotes a percentage before seeing the home. A fair offer depends on condition, location, title, and how fast you need to close.

How do cash buyers calculate an offer?

Most investors start with the after-repair value and work backward. The after-repair value (ARV) is what the home should sell for once it is fixed up, based on recent nearby sales.

  1. Estimate the ARV from comparable sales.
  2. Subtract repair costs.
  3. Subtract holding costs: taxes, insurance, utilities, loan interest while the work is done.
  4. Subtract selling costs when they resell: commissions, closing costs, concessions.
  5. Subtract the profit they need for the risk.

The "70% rule" (an investor rule of thumb)

Many flippers use a shortcut called the 70% rule: maximum offer = ARV x 70% minus repair costs. For a home worth $300,000 fixed up that needs $30,000 of work, that is $210,000 minus $30,000, or $180,000. Lenders who teach the rule call it a starting point, not a fixed rule, and investors adjust it for higher-priced homes and hot or slow markets. It is an investor's guide, not a law or a fair-price standard for you.

What fees and hidden costs come out of a cash sale?

A true direct buyer usually charges no commission, but you should still read every line of the settlement statement. Costs that can reduce your check include:

You should never pay a buyer a fee to make or accept an offer.

Worked example: agent listing vs. cash buyer vs. iBuyer

This example uses hypothetical numbers to show the math, not real offers or averages. Assume a home worth $300,000 once repaired, needing $25,000 of work, with a $150,000 mortgage payoff and $2,500 a month in carrying costs.

Hypothetical line itemList with an agentLocal cash buyeriBuyer
Sale price$300,000 (after repairs)$200,000 (as-is)$285,000 offer
Repairs you pay or that are deducted-$25,000$0-$25,000
Commission or service charge (assumed)-$15,000 (5%)$0-$17,100 (6%)
Seller closing costs (assumed)-$4,500-$1,000-$2,850
Carrying costs until closing-$10,000 (4 months)-$2,500 (1 month)-$3,750 (6 weeks)
Mortgage payoff-$150,000-$150,000-$150,000
Estimated net to you$95,500$46,500$86,300

In this example, listing with an agent nets the most, if you have the cash for repairs and four months of time. The commission and service charge rates are assumptions for illustration; commissions are negotiable, and Opendoor does not publish a fixed rate. The $200,000 cash price is above what a strict 70% rule would give ($185,000); real offers vary by buyer and market. Run your own numbers with real quotes.

When can a lower cash price still net you more?

A lower price can net more when time or money is the real constraint. The example above assumes you can wait months and pay for repairs. Often, people facing foreclosure cannot.

Selling before the sale, including to a direct cash buyer, is one option. Compare it with the others in selling your house to avoid foreclosure.

If this is your situation

You have plenty of equity and at least 3 to 4 months

Get a listing price opinion from an agent and at least two cash offers. Listing may net the most.

The house needs major repairs you cannot pay for

Compare as-is cash offers side by side, and ask each buyer for its repair estimate so you can see how it reached its number.

The foreclosure sale is less than 30 days away

Focus on buyers who can show proof of funds and close through a title company before the sale date. Call your servicer about a postponement too. Read how to stop a foreclosure auction.

You owe more than the home is worth

A cash sale will not cover the payoff on its own. Look at a short sale or other underwater mortgage options.

What to do this week

  1. Request a written payoff quote from your mortgage servicer.
  2. Pull three recent sales of similar nearby homes to estimate your value.
  3. Get at least two or three written offers, including one from an agent's pricing review.
  4. Ask every cash buyer for proof of funds, the title company's name, and whether they will assign the contract.
  5. Build a simple net sheet like the table above for each offer.
  6. If a sale date is set, call a HUD-approved housing counselor at 1-800-569-4287 for free help.

Sources (checked 2026-09-26):

Frequently Asked Questions

Do cash buyers really pay 50% of market value?

Some offers are that low, usually from wholesalers or on homes needing heavy repairs. There is no official average. Compare several written offers and ask each buyer to show how it calculated its number.

Is a cash offer lower than a traditional offer?

Usually, yes. A cash buyer takes on repairs, holding costs, and risk, and prices that in. In exchange, you often skip repairs, showings, and loan delays.

Do cash home buyers charge fees?

A direct buyer usually charges no commission, but closing costs and payoff amounts still come out of your proceeds. iBuyers deduct a service charge and estimated repairs. You should never pay a fee up front to receive an offer.

How is a cash offer on a house calculated?

Most investors estimate the after-repair value from nearby sales, then subtract repairs, holding and resale costs, and their profit. Many flippers use the 70% rule as a quick starting point. It is an investor shortcut, not a fair-price standard.

Can I negotiate a cash offer?

Yes. Offers are negotiable, and competing written offers are your best leverage. You can also negotiate who pays closing costs, the closing date, and limits on price changes after inspection.

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